Students will be given the opportunity to undertake an internship, volunteer, study abroad or take part in desk based consultancy. Demonstrate an in-depth and critical understanding of the nature of digital and offline tools of the fashion communications mix including the functions, benefits and limitations in different circumstances and the techniques and applications of each tool Demonstrate an advanced conceptual and theoretical understanding of the key decisions related to successfully building strategic customer relationships through planning and implementing global integrated fashion communications strategies.
We have demonstrated that profitable sustainability requires zero compromise between great business results and practices that benefit our local and global communities. Students are required to demonstrate critical awareness of business practices, relevant theories, and research techniques and approaches.
Small class sizes ensure meaningful interactions with professors and guest speakers. Companies increasingly need curious and responsible leaders across functions who can look at these global trends — and help their employers navigate both the risks and opportunities.
As the world of finance — and the digital age — drives transparency on all aspects of business practice, strategic decisions need to be made that reach far beyond traditional considerations of product, promotion, and price.
On successful completion of this module, the student should be able to: Completing a dissertation will demonstrate to your employers that you have what it takes to tackle the issues most important in international fashion marketing with real academic rigor — and to propose solutions that emphasize sustainability as well as profitability.
This module is designed to help students get to the next level of their careers by mastering certain professional practices — including identifying, understanding, developing and articulating their own key abilities.
What you will study Anatomy of a Fashion Business Provides you with a critical review of the anatomy of a fashion business; the essential ingredient elements that secure the viability of a new fashion business.
Demonstrate a systematic and critical understanding of the relevant theory pertaining to the chosen topic. Establishing a Fashion Business Strategy Critically examine the processes and actions associated with strategy development and implementation within new and developing fashion businesses.
If you have the talent, ability and drive to study with us, we want to help you make the most of the opportunity, regardless of your financial circumstances. On successful completion of the module, the student should be able to: Demonstrate an advanced conceptual and theoretical understanding of the role of customer insight in depicting the communication and information response process with particular focus to the visual aspects in the fashion industry in an increasingly international context.
GCU is a signatory of the Principles for Responsible Management Education PRMEan initiative of the United Nations Global Compact designed to promote responsible corporate citizenship, ensure that business is part of the solution to the challenges of globalization, and help realize a more sustainable and inclusive global economy.
Learn tactics to build teams and manage relationships across a remote and diverse organization with vendors, customers and partners scattered across the globe. Enquire Apply Eligibility All entry requirements listed here should be used as a guide and represent the minimum required to be considered for entry.
Take real ownership of your personal and professional development so that you can transition to the next phase of your career. Download the Programme Specification for a detailed breakdown of its structure, what you will learn and other useful information.
Increasing transparency about business practices, coupled with a growing sense that we can and should do better, is providing new impetus for managers to create enabling spaces within their organizations for innovation around global challenges.
This module will take an in-depth and critical look at customer insight, models of consumer behavior, consumer value, and the social, economic and psychological roots of the discipline. On successful completion the student should be able to: Consumer Led Fashion Marketing MMN Consumers have their own unique values that reflect their cultural and socioeconomic backgrounds — as well as their cumulative exposure to influences via the media, social media and day-to-day life.
This module exposes students to the most important quantitative and qualitative methods needed for academic and applied research.
On completion of the module, the student should be able to: Critically analyze the social, cultural and technological aspects of international contemporary consumption and emerging concerns regarding sustainable consumption.
Control, organize, communicate and analyze qualitative and quantitative research findings in an efficient and effective manner.
Regardless of the form selected, the project must be theoretically robust and methodologically sound to meet the academic requirements of the module. As an example, you would explore a new practice and approach to be applied to an industry. The world of finance is driving increased transparency. This multidisciplinary module is designed to equip students with the information and analytical skills required to successfully face some of the most significant global issues for business managers in the modern world.
This module covers the range from fashion brand creation and maintenance, fashion communication decisions, routes to market, the role of retail, pricing decisions, critical pathways, operationalization and implementation, contingency planning and strategic evaluation.
Developing Personal and Professional Competence Enables students to identify, understand, develop and articulate their key personal abilities in the context of their future career aspirations.
As part of our institutional commitment to furthering the Common Good — and with the equally strong desire to build a diverse academic community made up of the most passionate students — we are proud to offer a number of merit-based scholarships. Your analytical skills will be challenged through practical exercises, using consumer insight to develop integrated global communications campaigns.
You will attend lectures and seminars in a picturesque, loft-like studio space that transforms itself for every occasion. By gaining new skills in delivering written and oral presentations at the advanced management level, students can ensure that their voices are heard across company divisions and functions.
You will then use these creative and critical skills to develop, present and virtually produce a new brand concept. Full scholarships are available for individuals who demonstrate exceptional potential, promise and commitment to working to change the fashion industry from the inside out.International Fashion Business Glasgow Caledonian University.
Consumer Behaviour, Garment Development and Sustainability, Language or Law in Business or International Economic Issues and Challenges.
Year 3 The Enterprise Value Challenge, Business Research Methods and Skills, International Marketing Strategy, Contemporary Fashion Design. MSc International Fashion Marketing degree programme is designed to equip students with the essential international business knowledge, fashion marketing expertise and personal skills demanded by businesses operating in today's increasingly competitive and global environment.
The unique Master’s in International Fashion Marketing program at Glasgow Caledonian New York College (GCNYC) is for people who want to take a truly global, interdisciplinary and cross-sectoral approach to transforming the fashion industry from the inside out.
Business Services and Knowledge Exchange GCU Business works with business and public sector clients who have technology or capacity challenges to offer access to specialist facilities and the expertise of our academics, helping clients develop their business through a tailored approach to.
GCU hosts launch of migrant and refugee skills recognition project. A pilot project, led by Glasgow Caledonian University (GCU), to set up Scotland's first migrant and refugee skills recognition and accreditation hub, has been launched by Minister for Business, Fair.
Business Through the Lens of Sustainability Apply online today for your MS in Impact-Focused Business and Investing, Risk, Resilience, and Integrity Management, or International Fashion Marketing.
Join a community of purposeful changemakers at the intersection of profitability and sustainability.Download